Thursday, March 10, 2011

The advertisement for the Subway diet represents all three forms of persuasion. Although the advertisement represents ethos, pathos and logos we feel that ethos is the most well represented appeal. Ethos in this advertisement is shown by the amount of weight he lost and how he achieved success through the Subway diet. For example, the advertisement states, "Man dropped 245 pounds on 2 subs a day". We also know he was successful because the ad includes a before and after photograph along with a synopsis of his quest while on the Subway diet. Ethos is affective in this advertisement because the company is showing clear cut facts on how he went about the diet.

By: Tayler Hill, Taylor Ward and Kenny Reed

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