This is an AT&T commerical in which a group of business people are car-pooling and one of the guys gets a picture message faster than everyone else because he has the AT&T network. This commerical uses both ethos and pathos to persuade the viewers. They use ethos by having the gentleman with AT&T receive the message before everyone else, which is persuading the viewer that AT&T is the fastest mobile network and if they want the best service. It also uses pathos because the message the guy receives is funny and he lets out an obnoxious laugh. Laughter and humor both play a positive role in persuading people with the pathos method.
Using ethos and pathos are more effective in commercials because the obnoxious laugh gets the viewers attention and keeps them drawn for the rest of the commercial because the viewer wants to see what is going to happen next, and thats when the ethos comes into place. Once the viewer is paying attention, the commercial brings in the ethos effect in that they are the most trustworthy and reliable network, and that is why the viewers should join them.
Max Meyer, John Penza, Joseph Kpakra, and Chris McClain
Using ethos and pathos are more effective in commercials because the obnoxious laugh gets the viewers attention and keeps them drawn for the rest of the commercial because the viewer wants to see what is going to happen next, and thats when the ethos comes into place. Once the viewer is paying attention, the commercial brings in the ethos effect in that they are the most trustworthy and reliable network, and that is why the viewers should join them.
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