One must get life insurance in order to protect his or her family in case of an emergency. This advertisement shows a pathos approach because it shows a young child who lost his family due to an attack by ninjas. Although it is a funny advertisement it shows that disaster can happen at any time. In the advertisement the child looks deeply depressed and lost without his family witch catches the emotion of the ad. If someone where to come across this ad they would feel a sense of sympathy. This ad has a humerus element to it by stating the his family was attacked by ninjas. The advertisement grabs the attention of the reader makes it essential for someone to get life insurance.
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